Company Problem Essay Example | Topics and Well Written Essays - 1750 words

Company Problem - Essay Examplesales targets for the current year (2008) owe to the continuous fall in the sales of its trucks and SUVs which form a significant part of its revenues. The fall in its automobile segment is also largely referable to the growing environmental concerns, likely impact of global warming, and the resultant shift in customer preferences towards environmental friendly and fuel efficient cars.All these factors unneurotic have led to formation of several alternatives that could help the company address these critical issues and retain its competitive positioning in the industry as sanitary as continue its rapid progress towards attaining its future targets that of a 15% share in the global automobile industry. The alternatives discussed above are developed safekeeping in mind the companys strengths and weakness and its ability to tackle the present situation through its range of products and strategic planning abilities.The Toyota Motor community is one of t he largest automobile manufacturers in the world. Founded in 1926, by Sakichi Toyoda as a modest automatic looms manufacturing company, Toyota has grown to be a multi million dollar institution and a world leader in automobile manufacturing. The company through its substantial diversification, expansion and R&D efforts has managed to trip up significant market shares, and aims to capture 15 %1 of the global market by the year 2015. However, the company currently has been facing certain setbacks due to several factors such as the emerging fuel prices, environmental concerns such as global warming, weakening of the yen, as well as threats from low cost car manufacturers from developing nations such as India and China. These factors could pose serious threats to the companys advancement towards growth and prosperity. To combat such external forces, the company has initiated efforts at creating environmental awareness through supporting and driving the sales of its hybrid car The Pr ius, as well as by initiating and