Mystic Monk Coffee Case Analysis Essay

Mystic monk hot chocolate is a beau monde established by take Daniel Mary, the Prior of the Carmelite suppose of monks in Clark, Wyoming. The monks argon a group of 13 living in a sm either home. umber gross revenue are used to declare the brotherhood and to eventually prepare for expansion of the order. Coffee is micturated using spicy gauge fair trade Arabica and fair trade/organic Arabica beans. in that location are many popular flavors such as Mystical Chants of Carmel, cow man Blend, Royal Rum Pecan, and Mystic Monk Blend. The partys tralatitious channelise market has been the segment of the U.S. Catholic universe who drinks cocoa and adjudges the monasterys mission.Industry AnalysisThe approximate number of hot chocolate consumers in the joined Stated is 150 million and 89 per centum of those drinkers prefer to flip coffee at home rather than bribe from franchises. Of the consumers who drink coffee at home, approximately 30 percent prefer premium distinctiv eness coffees that sell for $7 to $10 per 12-ounce package. These coffees are made from high quality Arabica beans rather that low quality, bitter Arabica beans. Mystic Monk Coffee is among the distributors that produces a higher quality product.Company MissionThe current mission is to produce a high quality product that is marketed to the segment of the U.S. catholic population who drink coffee and wish to support the monasterys mission. The monks make their cost by asking the Catholics to use their Catholic coffee dollar for christ and his Catholic church. This is published on the website.Company ObjectiveMystic Monk Coffee has a primary finishing of transforming the small brotherhood of 13 monks lining in the small home to include accommodations for 30 monks. in that location is a property in the Rockies with an asking price of $8.9 million. The monks before long stir a donation of $250,000 and a plan to raise the remainder of the funds. thither are currently more than 500 inquiries who compliments to be considered to decease a Wyoming Carmelite and Father Prior Daniel Mary wished to accept a select few when he is able to expand.Company StrategyThe company primarily uses countersign of mouth as a means of gross revenue and increase of revenue. Sales are generated primarily from online orders. Mystic Monk too offers non-secular websites commissions on sales made to customers directed to the website. The website and its affiliates help the company to fool a net profit margin average 11 percent of revenues.SWOTStrengths* The price is reasonable. The average premium brand coffee is interchange for $7 to $10 dollars per 12 ounce package. Mystic Monk Coffee averages $9.95 per 12 ounce bag and all secures over $25 qualifies for forego shipping. * The monks are dedicated to making the coffee. Everyone at the company has the same intent and this is to further the revenue of the company in hopes of expanding to better serve God.Weaknesses* The Carmeli te Order currently has the product capacity of 540 pounds per day and the demand leave alone soon exceed the production capacity. The production is also hold collect to prayer and meditation throughout the day. * Advertisement is primarily by word of mouth. There are consumers who would try the coffee because it is of high quality and pricy price but do not know about it. opportunity* Through the sale of its coffee, the Carmelite Monks whitethorn realize their dream of purchasing the Irma Lake Ranch. * Donations made by individual supporters pass on help to fund the purchase of the land. * Expansion of the brotherhood through the purchase of a larger percentage of land.Threat* Some people may not purchase the coffee because of the religious affiliation. * The price of the coffee may increase after the purchase of bare-ass land.*FINANCIALS NOT AVAILABLEProblem ScopeThe Carmelite Monks of Wyoming would care to purchase a ranch that would undischargedly increase its operatio ns. The order currently has 13 monks working to produce coffee for sale and has a production capacity of 540 pounds per day. The company is sustainable because the monks have a specific goal in mind and all are on the same knave when trying to reach the goal of the purchase. I selected this problem because although the company makes great sales, sales will not be enough to purchase the land. The company does not effectively advertise itself and will need to improve ad to increase sales. Problem The mission of the company is tied to the vision of the company. Father Daniel Mary realizes that the monastery environment is a curious challenge to the business because of the limited hours of production and also the limited access to the outside world. Although the monks are extremely secluded, they manage to sell their coffee although it is mainly sold to Catholic believers. settlement Mystic Monk Coffee can begin to be offered in small shops in the United States. I would not recommend supermarkets at this time because of the limitations of production. As sales increase, revenue generated from increased sales will help with the purchase of new property and the coffee can then be offered in a limited amount of supermarkets. With the purchase of new land, there will also be an increase in drive and production with the addition of new monks to the order.Problem Mystic Monk Coffee has a target market of the U.S. Catholic population who drank coffee and wished to support the monasterys mission. Solution Mystic Monk Coffee should expand its target market. It can do this by targeting not only Catholics but all coffee drinkers in the U.S. who value price and quality. Most people enchant a good cup of inexpensive coffee. The emphasis should not be on the support of the monasterys mission but should focus on great coffee for a reasonable price. By doing this, the Monks would increase sales and eventually be able to purchase a larger property.ChallengesThe monks may feel they are compromising their beliefs by focusing more on the coffee than their stated religious mission. If the monks focus on the fact that they are running a company that will eventually generate the sales needed to further their mission, this may ease the feelings. The monks may also want to increase their order by two to increase production and sort out more money.SummaryAlthough Mystic Monk Coffee has a unique set of variables, they will be successful in increasing sales and purchasing the land.