Mass Customization and Global Logistics :: Economics Business Custom Essays

aggregate Customisation is - the customisation and personalisation of ingatherings and proceedss - for individual customers at a portion merchandiseprice.So, what does destiny customisation mean for manufacturers and retailers?Simply this, that theres money to be do and customer satisfactionto be achieved by allowing the vitiateer to customise his or her ownpurchases by choosing the size, colour and style from a predetermined,often extensive, careen of options. The ultimate goal is tomanufacture on a mass scale, confine or meliorate the margins associatedwith mass production, and supply a final product that meets eachbuyers individual desires.Apparel captures a major share of mass-customised products, but theconcept stretches far beyond a adept industry to furniture,automobiles, eyeglasses, aeronautics, Barbie dolls, computers and soon.For the manufacturer, mass customisation offers an advantage becauseit differentiates his product from that of his competitors. It enable shim to charge a premium for allowing his customer the privilege tospecify the final details of his purchase. Moreover, it allows theconsumer to buy in emotionally to the purchase, thereby reducing therisk that he go away return the product hes purchased forcing themanufacturer to restock or mark down, or even worse scrap, the item.Success in mass customisation is achieved by producing items quicklytherefore it is critical for the manufacturer to find ship canal to reduceproduct development cycles whenever possible.In 2002. Fortune Magazine, and many early(a) worldwide publications,proclaim You will have it your way. Mass customisation has get infull circle.Allow us to provide our definition of mass customisation. It is the hazard created by taking an otherwise standard product or serviceand modifying it to meet the unique requirements and choices of asingle individual. Mass customisation provides uniqueness and independenceof choice sodding(a) fit with multiple options fair, competitive costsingle-piece production timeliness quick-to-market and, veryimportantly, the consumer is involved throughout the process.A compelling view of mass customisation is that it meets diverseobjectives. The customer desires uniqueness freedom of choiceperfect fit or form fair, competitive cost. The manufactures want todifferentiate from their competitors, to improve profit margins and toreduce risk and returns. Retailers want to sell products at highprofit margins, to provide product variety and choice for the customerand to background the inventory risk.Todays customer for mass customisation tends to address the desiresof more than affluent people, those, for example, who can afford acustom-built yacht, expensive vehicle or a special item of clothing,but that situation is changing fast. Tomorrows opportunity for masscustomisation will, in my view, be kinda literally everybody foreveryone whether rich or poor, the desire for choice and