Marketing and Tasty Snacks Jenny

Specimen Paper for UPF Marketing-1 with answers air division A Multiple preference Questions 2 marks each (10 marks) 1. __________________ is the process of evaluating each market segments draw and selecting one or more segments to enter. a. Mass marketing b. Market sectionalisation c. Market targeting d. Market positioning outcome c 2. _______________ factors are the well-nigh popular bases for segmenting customer groups. a. Geographic b. Demographic c. Psychographic d. Behavioral Answer b 3.The stage is the increase life cycle that focuses on expanding market and creating product awareness and trial is the a. decline stage. b. introduction stage. c. growth stage. d. maturity stage. Answer b 4. A price reduction to buyers who buy in immense volumes is called a(n) a. quantity discount. b. cash discount. c. seasonal discount. d. trade discount. Answer a 5. A company is practicing ________________ if it focuses on subsegments with distinctive traits that may seek a peculiar( prenominal) combination of benefits. a. micromarketing b. niche marketing c. mass marketing d. segment marketingAnswer b Section B Case Study Read Item A and then answer the questions that follow. Item A Tasty Snacks jenny ass is examine for her A-levels. At the same time, she enjoys working part time in a local cafe in the village where she lives. She has noticed that the prices charged to customers in the cafe seem to be much higher than the actual cost of making the meals and drinks. She is sure that the owners must be making a right profit. Jenny is now considering whether she should carry on with her studies or whether she should just lead school and set up her own cafe.Jenny could set up the cafe in the village where she lives which is in a tourist area. She is also considering a busier but more pricy location such as the shop centre in the town near to where she goes to school. A recent put forward has caught her attention. It is advertising Franchise opportunities wit h well known fast food brands. She would claim at least ? 5000 to take up one of these opportunities. Jenny is diffident whether to set up the cafe as a sole principal or as a franchise. Questions (20 marks) 1.Identify deuce methods of market query and rationalise how each method might help Jenny to make her task successful. (10 marks) 2. Jenny is unsure where the best place would be to locate her cafe. She is considering two locations ? the village where she lives ? the shopping centre in the town near to where she goes to school. indicate Jenny which is liable(predicate) to be the best option. Give reasons for your advice. (10 marks) Section A- Answers 1 c 2- b 3- b 4 a 5- b Section B Expected Answers Q1. Market research methods could include Explain/ cypher surveys questionnaires focus group internet research. or primary and secondary research as methods. Q2. Possible areas for discussion include Analyses- benefit(s) Village location likely to cost less to buy/rent and run convenient for Jenny tourist area so will get customers likely to digest less ambition. Town centre location would be more expensive to buy/rent and run all year round capability likely to have more customers likely to be more competition Jenny will need to travel to work.