Impact of Celebrity Endorsements on Buying Behavior Essay

Gone those eld where brands were limited and their tag lines were enough for the publicity, for e.g. Thanda matlab coca- cola this tag line of coca cola helped a lot in terms of profit maximation and brand building.As the time passes a cut throat competition is taking place and every one is trying to put their product fantabulous than their competitors. For this, they have endorsed the honor in advertisement to make their product favorite as well as unique.The use of a fame in an advertisement is like the bridge between the producer and the consumer. For targeting the customers, they select the celebrity as per their products demand for e.g. life insurance companies for targeting the of age(p) customers endorses the celebrity which are more than 60 years and for the soft drinks and juices they endorses unex ampled celebrities.(Clemente N. Mark, 2002)The personality and credibility of an endorser plays a very important consumption for promoting the product because it direct ly reflects the products quality and reliability. For e.g. Cement companies of all time endorses the powerful and strong celebrity like sunny deol , dara singh, amitabh bachan etc. there are many reasons for celebrity endorsement by companies but the nigh important is that through endorsers high appeal and fitting message in the advertisement they are able to segregate their targeted customers easily.(Kulkarni & Gaulkar, 2005)ConclusionCelebrity endorsement is the very important and basic irradiation for the promotion of the product and now a- days it is become a turn off for the product marketing and brand building. However, it is easy to select a celebrity but it is very difficult to establish a strong relationship between the product and the endorser. The celebrity can make a best(p) brand image and also helpful for profit maximization.