Hello Kitty case study Essay

1.0Introduction hello kitty is a cartoon persona of a small white cat that views kind, sweet and tricksy, with a get-up-and-go nose, two black dot-eyes, six whiskers and a ribbon in her hair. hullo kitty has no mouth and this represents a major microbe of emotional association for buyers and buyers can put m some(prenominal) different feelings to the inadequate cat. Owners and their cat can be contented, sad and cheerful or some(prenominal) former(a) feelings that drug user wishes to feel. how-dye-do batch was firstly introduced in lacquer in 1974 and is a segment of lacquerese habitual destination and hello kitty is a Japanese bobtail cat also k directs as kitty white. Currently hello kitty is 40 years of come on hello kitty trademark is worth over 5 cardinal annually worldwide.2.0What the appeal of hullo Kitty? What of necessity does it fulfill? hi Kitty appeal is success in Japan to the prevalence of the Kawaii culture in the country. The Japanese, regardless of t heir age, were known to have a passion for cute objects. Kawaii itself mean cute. Hello Kitty not only popular among josh simply for cock-a-hoop too. They describe as kidult, the combination of kid and prominent. It extracts user who love pink and cat.For instance, it was considered normal for grown women in Japan to be seen with mobile phone cases that were adorned with cartoon characters, or for banks to patsy check books with pictures of cartoons. The postal department issued stamps featuring popular cartoon characters. Even the Japanese government used Hello Kitty as tourism commove in Hong Kong and China.Hello Kitty is fulfilling the need of belonging and love. She has fetch a friend and has its own social fans. People will feel happy when they buy it for their self or receive it as a gift. The air and cuteness name people happy when they see it. It comes collectable items and fans become happy when they can collect all the various looks of Hello Kitty.3.0What pull back Hello Kitty distinctive in its early years from early(a) dolls, and what made non-distinctive in later years as its sales declined?In its early years, Hello Kitty is the most magnetic because that time at that place no other animate that is cute and represent a girl. Hello Kitty then become viral that attract people from any ages. It not only the symbol of cuteness but also as a friend. Hello Kitty for a little girl she become a friend, for teenager special friend and trend and women also is attracted as the symbol of feminine. Hello Kitty enters all age groups and market. The kawaii thing that make it very magnetic compargon to other dolls.Even though Hello Kitty was still among the top-selling brands in Japan, the avenues for future growth seemed limited. The increased popularity of other animate kindred Pokemon among female consumers make the attraction of Hello Kittys was at risk in Japan. Sanrio may have succeeded in reviving the brand in the 1990s by repositionin g Hello Kitty to make her appealing to a larger number of people. However, the phoner could not pull off the same trick a moment time. There were several reasons for this. Hello Kitty had already been placed on a wide range of items and there were few new items left.Further much, engineering science changes factor may lead to it declined. Abundance electronic and gadget that is more attractive to children and teenager. All the gadget come with sound and voice that is more attractive to be watch. Hello Kitty is created without mouth, so it a bite difficult to create a television animation wishs others. It seems weird if Hello Kitty has a voice because she doesnt have mouth.4.0How have the needs of children change over the years in term of what they look for in a doll?Today technology change rapidly with some gadget and advanced technology in market. As a user it affects us when we cant catch up with the changes. We may left behind from other. This changes not only effect adul t but children too. When toys are now using advanced technology to express the animator creative thinking and to enter the market. The impact of this, children more attract to figure that are look more real. Children straight off not only looking for toys that are attractive but come with voice and have their own trademark. Example like Upin Ipin, the television series with in their graphic technology, latest is Frozen animation, Elsa is the popular one from the movie.It becomes viral among children. The movies itself very interesting come with good graphic, storyline, telephone call and products. Its a complete package that attract children today, they memories the song. Its wholly different with Hello Kitty that has no mouth and cant talk. Hello Kitty has the sentimental value that not everyone can take in it. Children now want something that more related to real life, real expression. The technologies today have impact on children choice.ConclusionThere many rival that co me with more advanced technology that are more attractive not only for children but for adult too. Hello Kitty is now left behind even there so many forward motion and contract with big company. Hello Kitty has lost it shine but not for the fans. The liege fans are from kids from past year that are adult today. Kitty fails to attract younger kids in this 21st century. Kids may like the kitty but still cant be the loyal fans of kitty. Hello Kitty should be able to cope with technology changes to attract young kid today. Hello Kitty must change to something that is catchier worthy with kids this 21st century.